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Petland was originally
called "Phillip Pet Supplies" during the 1980's and was changed to "Petland" in
1988 with new owners from Melbourne and incorporated as a company. The new name
brought with it a dedicated fish room and dog grooming service shortly after,
looking more like a traditional pet shop than it had before. Like most ownership
changes, the shop took on both a new look and direction.
In November 1998 the
current owners, Rod and Vicki, bought a 50% share of the business. Petland
was then incorporated as a new company with dual owners. In mid
2002 Rod and Vicki bought out the other co-owners and have owned the
business themselves ever since. They currently run the business with their
daughter Sarah; Megan, a devoted and the longest serving employee; and other
great staff members.
In early 2003 the fish room
was completely rebuilt from the ground up; the next major change came during the
first half of 2005 when the entire shop was rebuilt and refurbished. The current
business emphasis is on supplies for fish, dogs, cats and small animals. Some of
the livestock were deleted during the 2005 rebuild; namely rats, mice, rabbits
guinea pigs and birds.
The business investigated a
new direction in mid to late 2005 through the demand for fish tank and pond
servicing. Vicki runs this side of Petland, servicing both corporate
and private fish tanks and maintaining and installing filtration systems into
ponds.This service has continued to grow to the extent that it was subsequently
promoted and advertised.
During early 2006 a
basic web-site was established and upgraded to the current one in November 2006.
This new web-site allowed us to persue another avenue in selling products on
line.
With the growing website,
tank maintenance and pond servicing sides of the business there was a reduction
in the dog grooming section in September 2007 to allow for the increased demand
of the other business activities. New hutches were built in the original
grooming parlour and this then became part of the shop per se.
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