Servicing, Website and Staff History
originally called "Phillip Pet Supplies" during the 1980's and was changed to
"Petland" in 1988 with new owners from Melbourne and incorporated as a company.
The new name brought with it a dedicated fish room and dog grooming service
shortly after, looking more like a traditional pet shop than it had before. Like
most ownership changes, the shop took on both a new look and
In November 1998 the
current owners, Rod and Vicki, bought a 50% share of the business. Petland
was then incorporated as a new company with dual owners. In mid
2002 Rod and Vicki bought out the other co-owners and have owned the
business themselves ever since. They ran the shopfront business with their
daughter Sarah and Megan, a devoted and the longest serving employee; and
other great staff members.
In early 2003 the
fish room was completely rebuilt from the ground up; the next major change came
during the first half of 2005 when the entire shop was rebuilt and refurbished.
The current business emphasis is on supplies for fish, dogs, cats and small
animals. Some of the livestock were deleted during the 2005 rebuild; namely
rats, mice, rabbits guinea pigs and birds.
investigated a new direction in mid to late 2005 through the demand for fish
tank and pond servicing. As Sarah joined the business from school, this
allowed Vicki to run this new side of Petland, servicing both corporate and
private fish tanks and maintaining and installing filtration systems into
ponds.This service has continued to grow to the extent that it was subsequently
promoted and advertised.
2006 a basic web-site was established and upgraded to the current buy
online version in November 2006. This new web-site allowed us to persue
another avenue in selling products on line.
With the growing
website, tank maintenance and pond servicing sides of the business, there was a
reduction in the dog grooming section in September 2007 to allow for the
increased demand of the other business activities. New hutches were
built in the original grooming parlour and this then became part of the
shop per se.
The grooming section
was further greatly reduced at the end of October 2010 when Sarah left the
business after 5.5 years valuable service to start a
full-time apprenticeship. Sarah's full time departure resulted
in the dog grooming being further reduced to enable Megan to assist in
At the end of July,
2011, Megan left Petland after 11.5 years faithful service. The dog
grooming service (which had been a part of the business since 1989/90) was
cancelled. Both Sarah and Megan's full time positions were not
refilled - Petland then ran via Rod and Vicki with some part
time weekend help.
The fish tank and
pond servicing & maintenance side of the business, as well as the online
website, continued to grow especially in the second half of 2011. Combined with
increased competition and a slowing economy, the shop Phillip itself started an
alarming downturn in trade later in 2011 that could be traced back to 2009.
The decision was made to concentrate on those sides of the business that were
growing and relocate the traditional retail shop that was starting to be
more and more unviable. The last day of retail trading at the Phillip premises
was Saturday 28th January 2012; after a few days cleanup we left the premises
for the last time on Friday 3rd February.
We then set up the much smaller premises in Hume and
continue to operate out of there on a greatly reduced scale; retail sales are
now a low priority for us as they only make up a small portion of our business.
Petland continues on mainly
through the aquarium servicing, pond maintenance and the supporting
website sales facility.
We had been at
Phillip for just over 13 years and the shop itself had been in the same
position for almost 30 years. Rod and Vicki thank all those people, both
employees and customers, who made the experince worthwhile and enjoyable. We had